For founders & executives
Your backlog is overloaded. Just not with you.
That changes today.
You run a company on data, systems and accountability. Your own body runs on none of them. Put yourself on that backlog, bring in outside expertise and learn to run it yourself. Then the rest follows: your health gets managed like everything else you run, your energy, focus and output come back with it, then the weight comes off as part of that. You build it into your life rather than treat it like a daily meeting you'd prefer to skip. I teach you everything along the way, so six months from now you run it entirely on your own.
This is for you if you
✓ Already know information was never your bottleneck
✓ Want the mechanism, so you can make the calls yourself
✓ Want this fixed once (not managed for the rest of your life)
✓ Would rather be shown your own data than told what to do
This is not for you if you
✕ Want a weekly PDF telling you to eat more broccoli and less candy
✕ Want the plan handed over without the reasoning behind it
✕ Want a result in six weeks
✕ Measure progress by hunger and gym hours
What happens
01
Foundation (∼6 weeks, weekly)
A full intake and the markers worth testing. Then the deeper work on the beliefs that ran every previous attempt and the vision worth running toward. The Academy opens here, so the knowledge ends up yours. Inside the first month you know what your body has been doing all along.
02
The Burn (∼12 weeks, weekly)
You send a handful of numbers each week. They go through models built around your metabolism and your goals, so the program moves with you rather than behind you. Weight comes off steadily, without hunger.
03
Balance (∼6 weeks, every other week)
Pizza night, ice cream with the kids, the Friday afternoon drink, all back in on purpose. Your own data confirms the balance is holding before we stop. You finish running the system without me.
What's different
You keep the business dinners and the client lunches. You still go on vacation. No shopping list with a hundred products you have never heard of. No four cookbooks open on the counter while you cook something separate and complicated for yourself, with your family watching and wondering what daddy is doing. If you like a grilled rib-eye, smoked salmon and eggs, with one to three hours a week to put into it (most of that the session itself), you're going to love it. The mindset underneath is what makes it hold. You end up with a way of living you enjoy, instead of one held together by lettuce and five hard sessions a week.
What you lose
At the end of the program you will have lost 6 kg (13 lbs). Call it a gentlemen's agreement: you follow the program, I get you there. That is the floor. However, in practice most men lose 10 to 14 kg (22 to 31 lbs). Many will pass 20 kg (44 lbs) and the record is 36 kg (79 lbs). Either way you end up in a different body.
“I lost 23 kg (51 lbs), 22 cm (9 in) around my waist & 16 cm (6 in) around my hips. From shirt size XXL to M. From shame to pride. It took only 6 months. Now I feel fitter than ever. Physically, but also mentally.”
Vincent van de Poll · Co-founder & Business Coach, Untapped
What you get
I read the trends in your messy data, then build the models that forecast where you are heading. Your plan stays realistic without pushing so hard that you end up hungry, tired or unfocused (exactly what you cannot afford at work). And when the block is not in the data but in your head, I call it out directly, so you do not lose weeks to something you have not named.
You also get the attention. It means a lot to me that with most clients, I am still in great contact years after they have completed the program.
“Roderick takes the time to ensure you learn how your body works instead of dumping theory on you. Really cool, transparant and interesting journey, I would almost say ‘fun’.”
Wisse Bakker · CEO, Contentoo
How we work together
I am a former semi-pro speed skater who turned my own body into a research project after an injury ended the only method I knew. That habit carried into seven years turning messy data into decisions at Coolblue and MediaMarkt, then into becoming an ICF-certified coach for founders and executives worldwide. I ask the direct, occasionally annoying questions that make you face what has been blocking you.
Our meeting frequency depends on the stage of the program. We communicate more intensely and more often in the beginning, while you are acquiring the relevant skills and getting your mindset focused on the target. After that we naturally take more time in between calls, to make sure they stay relevant. Sessions are online. When a week refuses to move we take a shorter one rather than skipping it (you already know what happens to important topics that get pushed to the background).
Between sessions you have me on WhatsApp. The client dinner where the menu is chosen for you, the flight that turns lunch into nothing until midnight. Some men need longer to reach the weight they want, so we add 3 or 6-month blocks at a fair rate until you get there. I choose who I work with: a handful of founders and executives at a time, because that is what makes me a real partner.
Investment
Six months of one-on-one coaching, the Academy, a 24/7 health concierge, plus models built around your exact metabolism. I tell you which markers to have tested (you arrange the tests) and what your results mean for your program.
€3.471 ex VAT
€4.200 incl VAT ($3,840 outside the EU)
Invoices come from Human Potential Coaching and read as a coaching program. Most clients find these invoices can be deductible, but check with your accountant.
Live is the same program with a session in person in Amsterdam every other week, at €5.455 ex VAT (€6.600 incl VAT).
Six months from now
You are in control of your weight, a ghost most men chase their whole lives. You decide when you indulge and when you don't. Your best hours at work stay yours instead of fading at four. In fifteen years you are still keeping up with your kids (or grandkids), with that worry off your backlog for good.
“Roderick helped me drop 26 kilos (57 lbs). No, he didn't suck the fat out of me with a straw. No, he didn't put me on Ozempic. He gave me a toolkit. And helped me build the mindset. Now I feel in control. I understand what I'm doing.”
Jeffrey Hamelink · Co-founder & CEO, Small Giants · from his own LinkedIn post, nearly five years after we finished
Your next step
If this resonated, book a 30-minute call using the button below. I use your data and my experience to build you a realistic plan that takes the work, the travel and the family into account. If it doesn't click, thank me for my time. You keep the plan and decide what to do with it. I will only make an offer when I am certain I can get you there.
Book your Health Audit
We had our call and you're ready to get started? Click here if you're based in the EU, or here if you're not. We kick off within 24 hours.
