You run a company on data, systems and accountability. Your own body runs on none of them. Put yourself on that backlog, bring in outside expertise and learn to run it yourself. Health gets managed, energy and weight follow, built into your life rather than another chore. I teach you everything along the way, every other week across a table in Amsterdam, so within six months it's entirely yours.
We start in person. You get a deep reading of your body and the beliefs that ran every previous attempt. By the end of the first month the knowledge is yours: you finally know what your body has been doing all along and how to make it change course.
A few numbers from you each week keep the plan adjusted to your real life, not a fixed script. Weight comes off steadily, without hunger.
Pizza night, ice cream with the kids, the Friday afternoon drink, all back in on purpose. Your own data confirms the balance is holding before we stop. You finish running the system without me.
You keep the business dinners and the client lunches. You still go on vacation. No shopping list with a hundred products you have never heard of. No four cookbooks open on the counter and your kids wondering what daddy is doing. If you like steak, smoked salmon and eggs, with one to three hours a week to put into it (most of that the session itself), you're going to love it. You end up with a way of living you enjoy, instead of one held together by lettuce and five crazy HIIT sessions a week.
The real work is mental. Every previous attempt failed for a reason, usually a limiting belief or a pattern that has you blocking your own progress without noticing. We find that pattern and remove it, so willpower stops being the thing holding the plan together. That work moves fastest with someone sitting opposite you rather than on a screen.
Underneath that sits a model built from millions of data points. It calculates your own metabolism rather than guessing at it, then turns that into recommendations for your specific situation: your goals, your options and the shape of your work. Business itself is part of that calculation. Heavy travel, high-stress stretches, a schedule that will not bend: the plan accounts for those instead of collapsing the first time one hits.
“I no longer experience the 'hunter' mindset triggered by hunger. I have more consistent energy, improved focus, and, as a bonus, look better and feel stronger! I highly recommend this program.”
Daniil Shulgin · Country Manager, JetBrains
That combination is what gets results. At the end of the program you will have lost 6 kg (13 lbs). Call it a gentlemen's agreement: you follow the program, I get you there. That is the floor. However, in practice most men lose 10 to 14 kg (22 to 31 lbs). Many will pass 20 kg (44 lbs) and the record is 36 kg (79 lbs). Either way you end up in a different body.
“I lost 23 kg (51 lbs), 22 cm (9 in) around my waist & 16 cm (6 in) around my hips. From shirt size XXL to M. From shame to pride. It took only 6 months. Now I feel fitter than ever. Physically, but also mentally.”
Vincent van de Poll · Co-founder & Business Coach, Untapped
A handful of men at a time, founders and executives, because being a real partner does not scale past that. On Live that circle is smaller still, since a day in Amsterdam does not divide. My own background spans high-level corporate roles, startups and scale-ups, advising C-level management and running my own interim company, now aimed at your body instead of a P&L. Having sat where you sit, I know exactly what this group needs: the deeper why, decisions grounded in data and a plan built around a life with no time for anything generic.
“Roderick helped me drop 26 kilos (57 lbs). No, he didn't suck the fat out of me with a straw. No, he didn't put me on Ozempic. He gave me a toolkit. And helped me build the mindset. Now I feel in control. I understand what I'm doing.”
Jeffrey Hamelink · Co-founder & CEO, Small Giants · from his own LinkedIn post, nearly five years after we finished
Our sessions are in person in Amsterdam, or online if that occasionally fits better. We talk more often in the beginning, then naturally space out once things click. When a week refuses to move we shorten the session rather than skip it (you already know what happens to important topics that get pushed to the background).
Between sessions you have concierge-level support on WhatsApp, for the client dinner where the menu is chosen for you or the flight that turns lunch into nothing until midnight. Some clients need longer to reach the weight they want, so we add 3 or 6-month blocks at a fair rate until you get there.
“Roderick takes the time to ensure you learn how your body works instead of dumping theory on you. Really cool, transparent and interesting journey, I would almost say 'fun'.”
Wisse Bakker · CEO, Contentoo
You are in control of your weight. You decide when you indulge and when you don't. Your best hours at work stay yours instead of fading at four. In fifteen years you are still keeping up with your kids, with that worry off your backlog for good.
If this resonated, book a Clarity Call. You leave with your main health metrics, an experience-based timeline, an action plan around your work, the travel and the family, and your options: do it yourself or work with me. I will only make an offer when I am certain I can get you there.
We had our call and you're ready to get started? Pay in EUR (VAT added in checkout) if you're in the EU, or pay in USD (no VAT added in checkout) if you're not. We kick off within 24 hours.
Not near Amsterdam or being in the same room is not the deciding factor? Personal is the same program, fully online, at €3,500 ex VAT (EU), $4,000 no VAT (outside EU).
Six months, one-on-one, in Amsterdam every other week.
I take on only 3 new men per month
Most men lose 10 to 14 kg / 22 to 31 lbs in 6 months. The six-month record is 24 kg / 53 lbs.
Followed the program but still below 6 kg / 13 lbs? I keep coaching you.
A full month to find out. If it is not for you, tell me before month one ends and you get the remaining five months back.
Of course, only you can implement the changes you set out to make, so results will vary.