Client Results for Founders & Executives - Human Potential Coaching
Results

Leaders like you.Results that last.

Founders, executives and investors from more than ten countries. They lost the weight and learned how to keep it off. Every name and photo here is shared with permission.

★★★★★100% 5-star rating
Facts

High level results.From over the years.

3
continents with clients
7+
years coaching
10+
nationalities coached
46kg/101lbs
largest weight loss
Story

From shirt size XXL to M.In his own words.

Vincent van de Poll interview
“Now I feel fitter than ever. Physically, but also mentally.”Vincent van de PollCo-founder, Untapped
Results

Talk is cheap.Results aren't.

Most men lose 10 to 14 kg (22 to 31 lbs) in six months. These are real clients, shown with their permission. Individual results vary and depend on you implementing the program.

DSDaniil ShulginDaniil ShulginCountry ManagerJetBrains
I no longer experience the “hunter” mindset triggered by hunger. I have more consistent energy, improved focus, and, as a bonus, look better and feel stronger! I highly recommend this program.
SOSergio OrellanaSergio OrellanaDirector Supply ChainTeva Pharmaceuticals
I lost around 10 kilos in just a few months and moved from the body category 'average' to 'athletes'. I've more than doubled my energy and went from a 3 to a 9/10 in terms of weight control.
Anonymous clientProduct OwnercitizenM hotels
As a result of the program I lost almost 12 kilos. I started on the edge of the body fat category 'obese' and ended up in the 'athlete' level body fat. I finally look the way I wanted to look.
DCDave CohenDave CohenManaging DirectorEcoArmor
I myself lost almost 20 kg in a year. […] For me, the biggest change was in consciously thinking about my choices and facing my own excuses. Not always pleasant, but it has helped me enormously.
Anonymous clientSurgeonPersonal program
Like a vicious circle in which my weight gain led to less energy and activity, despite attempts at dieting. […] More energy for home (positive for my partner and children), more energy at work. […] My PhD has picked up speed.
JHJeffrey HamelinkJeffrey HamelinkCo-founder & CEOSmall Giants
Yesterday Roderick came over with a “21” balloon and a dumbbell of 21 kilos. Only when you lift that do you realize how much weight you actually lost. And what a strain it was on my body.
RHRuben HortensiusRuben HortensiusInterim ConsultantHortensius Consulting
I was able to get fully in control over my own weight. Not only did I lose 10 kg in the process, I was able to do so while maintaining virtually all of my muscle mass; making the weight loss pure body fat.
Anonymous clientGraduatePersonal program
I lost 15 kilos and now can fit all my shirts again! […] Tailored to my situation, non-lecturing and you can actually continue to eat deliciously!
MWMatthijs WilhelmusMatthijs WilhelmusCEOBASI Systems
[…] I could feel my body - and mind - change […] and I have managed to sustain this for almost a year now. No bouncing up and down, consistently higher energy level and a more balanced mood.
WBWisse BakkerWisse BakkerCEOContentoo
Roderick takes the time to ensure you learn how your body works instead of dumping theory on you. Really cool, transparent and interesting journey, I would almost say 'fun'. If you ever need a little push but don't want to overthink it, I can recommend Roderick!
JHJop van HooftJop van HooftFounder & CEOMeerMetData.nl
This week we reached an important milestone, as there are 23 fewer kilos (51 pounds) of Jop. Hence Roderick was at my door with balloons with the number: 23. All achieved in <6 months.
VPVincent van de PollVincent van de PollCo-founder & Business CoachUntapped
I lost 23 kg, 22 cm around my waist & 16 cm around my hips. From shirt size XXL to M. From shame to pride. It took only 6 months. Now I feel fitter than ever. Physically, but also mentally.
EVEwout de VaereEwout de VaereProgramme managerHEINEKEN Business Services
Joining the program is quite an investment, and I was mainly afraid it would not lead to a structural change. Looking back, this structural change was definitely worth the investment!
ALAudrius LučiūnasAudrius LučiūnasInvestorBoring Investments
Lost more than 11 kilos. On Sunday I went shopping. I was buying L and XL (my normal size). No more XXL. Thank you for that.
Anonymous clientEntrepreneurRein-Werk
[…] I am in shape, feel fitter than ever […] and work more productively and concentrated than I ever have.
WBWolfgang BaermannWolfgang BaermannSr. Dir. Operations FinanceRosewood Hotel Group
It works. As weeks go by, my “toolbox” gets more and more equipped and I can see and feel the success of our work. To a great collaboration, thanks Roderick!
TMTiago Bastos MogasTiago Bastos MogasReal Estate ConsultantRE/MAX
I worked with Roderick and have only good things to say about the level of commitment and service he provides. To remain professional while still extremely approachable is an art and Roderick is great at that as well. Fully recommend.
Anonymous clientStudentApplied mathematics
I lost almost 10 kilos, while I maintained my muscle mass. My waist circumference is almost 20 cm less, I have more focus, I perform much better at my studies and I feel that I have complete control over my weight.
Anonymous clientsDirectors, founders, CEOsGlobal operating companies
This card represents the many clients who prefer to remain completely anonymous. They run companies and lead teams, in rooms where a before-and-after photo travels fast. Discretion is a core element of how I work.
Discretion

Most pictures stay private.The choice is always yours.

My clients hold high-profile roles and share a curated network of other high performers. Most never agree to show a photo. Discretion is part of the work.

A selection of fully transparent clients
Vincent van de Poll, beforeBeforeVincent van de Poll, afterAfter
Vincent van de Poll
Jeffrey Hamelink, beforeBeforeJeffrey Hamelink, afterAfter
Jeffrey Hamelink
Jop van Hooft, beforeBeforeJop van Hooft, afterAfter
Jop van Hooft
Dave Cohen, beforeBeforeDave Cohen, afterAfter
Dave Cohen
A selection of anonymous clients
Anonymous client, beforeBeforeAnonymous client, afterAfter
Anonymous client
Anonymous client, beforeBeforeAnonymous client, afterAfter
Anonymous client
Anonymous client, beforeBeforeAnonymous client, afterAfter
Anonymous client
Anonymous client, beforeBeforeAnonymous client, afterAfter
Anonymous client
And the many who stay private
Private client
Private client
Private client
Private client
Private client
Private client
Private client
Private client
In their words

Don't take my word for it.Read theirs.

Clients write about their results in public, on LinkedIn and on Google, in their own words. Every post and review links to the original, so you can check it yourself.

A selection of LinkedIn posts
JHJeffrey HamelinkJeffrey HamelinkCo-founder & CEOSmall Giants

I used to be a walking meatball. Tried every diet. Failed every time. Until I did this:

Yes, it’s that time of year again.
You look in the mirror and think:
1. Shit, I’m way too fat. How the hell am I going to get rid of it?
2. I’m just a little out of shape after December - easy fix.
3. DAMN, son! You look gooooooooood! Fire!

If you’re feeling like #1, I get it.
Couple of years ago, so did I.

Tried multiple diets.
Failed.
Exercised like crazy.
Failed again.

One time the scale showed 110KG.
Then I realized: I can’t do this alone.
So I called Roderick de Leeuw. […]

We all have teachers in different areas of life.
Why not for nutrition and fitness?

Sure, you can follow a diet.
So did I. Multiple.
And they worked. Temporarily.

But staying fit and keeping the fat off?
That’s the real challenge.

Roderick helped me drop 26 kilos.

No, he didn’t suck the fat out of me with a straw.
No, he didn’t put me on Ozempic.

He gave me a toolkit.
And helped me build the mindset.

Now I feel in control.
I understand what I’m doing.
I now know a LOT about nutrition.

Truth is: you have to do the work yourself.
But having a teacher / coach makes it easier.
And a lot more fun.

Right now, I’m at #2.
I binged on sugar through November and December.
But I’m not worried.

I’ve got the tools. And the mindset. […]

Getting ready for that Men’s Health cover next month 😉

What made me get into action?

My WHY.

I don’t care about a sixpack.
It’s not about looking good on the beach.
Or people throwing themselves at me in awe and drooling at me for my looks.

For me it’s about:
• Feeling fit enough to play with my kids.
• Not being tired after a game of football.
• Living long enough to enjoy time with my family.
• Not being able to reach 50 years of age.
• Having the energy to build and create my vision in my company.
• Not having to drink cans on Red Bull to drag myself forward.

This post isn’t about me.
I’m writing this because I know how many people feel stuck.
Just like I was.
If my post resonates, reach out to Roderick de Leeuw

Don't feel ashamed to ask for help.
It's SUPER difficult to do this all by yourself.

Become the best version of yourself.
Feel healthy.
Feel fit.
Feel proud.
Feel energized.

If you don't and want to stay fat: also ok.
As long as you love yourself.
But if you could use some more selflove, this might be the right move for you.

Do it today.
Don’t postpone it.
Your future self will love you for it.

Go for it and check out his website Human Potential Coaching -->
lnkd.in/esHeHzJH

120201
JHJop van HooftJop van HooftFounder & CEOMeerMetData.nl

You have to celebrate🎉 beautiful numbers, this week I celebrate the number 23.

A little over a year ago I saw a post here on LinkedIn by Jeffrey Hamelink about how Roderick de Leeuw, MSc, BSc, ACC, CHPC helped him turn a "walking meatball" into a healthy and energetic demigod.

Now I felt like that walking meatball too, and it was high time to work on my health. And this week we have reached an important milestone, because there is 23 kilos less Jop. That's why Roderick was at my door with balloons. 2️⃣3️⃣

Some results at a glance:
- In < 6 maanden
- 23 kilo lichter
- Gezond gewicht
- Voel me fitter
- Veel energie -> MeerMetData.nl | Business Intelligence voor eCommerce is growing faster than ever 📈
- All KPIs in the green.
- And also learned a lot about myself, nutrition and energy.

Now this post is not meant to pat myself on the back, but mainly for anyone who also feels like a walking meatball. Know that it is possible to do something about it!

11513
WBWisse BakkerWisse BakkerCEOContentoo

Never assessed myself as disciplined. Still going to Ajax every week, so perhaps I should’ve known I have it in me.

Recently, I started a keto-diet. During college I was way heavier, so didn’t consider myself in need of losing weight. Also, I felt fit, had enough energy, slept well. But there was a nagging feeling, I should do something.

Then I met Roderick de Leeuw, back in January. Still thought: I don’t really need this and I don’t want to really throw my life upside down, I like the way things are.

Took me a couple of months to embrace the experiment and to call him back: let’s do this.

We’re less than 4 months in and I’m down 14 kilo. Holy shit. My wife phrased it well: “you make this look easy, but I know the discipline you’ve put into it.”

If anyone ever asks me how to achieve something concieved impossible, my answer would be: combine self-discipline with expert-guidance and let it rip.

Thanks for the support, Roderick!

57121
VPVincent van de PollVincent van de PollCo-founderUntapped

Coaching works....

I have lost 23 kilos.
22 cm from my belly.
16 cm from my hips.
From shirt XXL to M.
From shame to pride.

😱 And yes, I'll post a picture of myself in my underpants later.
Not because I like it.
But because I believe in radical openness.

Because honestly?
Everyone deals with shit.
But hardly anyone dares to ask for help.

I am a coach.
I have already gone through several processes with specialists.

Painful every time.
Worth gold every time.

I've known Roderick for years.
First colleague. Then employee.

I saw his transformations pass by on LinkedIn.
Always thought: f*ck, I want that too.

And told myself: that doesn't work for me anyway

Until size XXL became too small.

Then it was done.

F*ck this.

I called him.
1 day later we were seated.
The next day my process started.

And now you see the result.
It only lasted 6 months

Now I feel fitter than ever.
Not only physically, but also mentally.
And yes, it is exciting to share this.
But if it helps one person to ask for help, it's worth it.

👉 Everyone wants to grow.
But hardly anyone really dares to be coached.
Do you dare?

Roderick, you're really a f*cking hero

104262
Jeffrey HamelinkHost, Field of Giants podcastSmall Giants

I was fat. Roderick de Leeuw helped me from "obese" to "athlete". Something I never dreamed of.

I asked him when he was going to tell me what to eat. "No, it doesn't. I'm not going to do that."

The new episode of the Field of Giants podcast is live. Guest: a real Giant in his field, Roderick de Leeuw.

Four years ago I weighed 110 kilos. I called Roderick with something like: I'm a walking meatball and I need help. 25 kilos of fat was lost. With ease. And it's still off.

Roderick and I go back a long way. We worked together at Coolblue and MediaMarkt, and he was one of the first employees of Direct Impact, now Small Giants. Data was always his thing. He built models in Excel that entire teams worked with. So good that they later ended up in software.

Yet something itched. For years. He played sports at a semi-top level, "extremely stupid" he says himself, with two broken menisci as a result. And he couldn't get rid of his own 12 to 15 kilos too much. Until he zoomed out and found a much simpler way. Now he has been helping people with Human Potential Coaching for seven or eight years to work with their bodies instead of against them. With data and with mindset.

Why you should listen?
Do you also want to get rid of > 10 KG? Then listen.
Everyone comes to Roderick with "I want to lose weight". After a few weeks it turns out to be bigger. Energy, focus, sleep, peace of mind.

Here's what we'll discuss:
• Why he doesn't give a food list and wants to make himself redundant as soon as possible
• The positive oil slick: partners, children and colleagues who change with it. "What I used to find abnormal, I now find super normal."
• The breadcrumb tactic: never push, wait for the door to open for you
• "I'm using the other person's processor." Why his best advice is a question
• Don't burn all your ships: 50 every day wins 100 for a few weeks and 0 after that
• Why we talk about targets in 1-on-1s and never about body and head

DCDave CohenDave CohenManaging DirectorEcoArmor

Amazing program! I myself have lost almost 20 kg in a year. I just listened to the podcast and recognized exactly what was being said. Roderick de Leeuw is a top coach. For me, the biggest change was in consciously thinking about my choices and confronting my own excuses. Not always pleasant, but it has helped me enormously. See you soon so we can look back and reflect.

A selection of Google reviews
SOSergio OrellanaSergio OrellanaDirector Supply ChainTeva Pharmaceuticals

I thought I was quite healthy while I was not. I was not taking good care of myself. I was low on energy and felt I had very little control over my weight. Moreover, I didn't have enough knowledge of nutrition and physiology to come up with a strategy to change this situation. Moreover, I wanted to be physically and mentally stronger to be successful in my busy job, while also having enough energy left for my family and social life.

As a result of the program, I lost around 10 kilos in just a few months, while I maintained most of my muscle mass. As a result, I moved from the official body category of 'average' to 'athletes' and I look stronger than ever. Moreover, I lost 14 cm around my waist and 8 cm around my hips. […]

Besides this - I've more than doubled my self-reported score in energy, massively increased my knowledge around nutrition and physiology and went from a 3 out of 10 - to a 9 in terms of weight control. Over the total of almost 20 general life themes, I experienced a 50% improvement across the board. Wow!

Now, I am happy I can "be stable" with my weight already more than two months after formally finishing the program. Moreover, I try to influence my inner circle to make good decisions in terms of what they eat, as well. Highly recommend this program for anyone who finally wants a solution that works on both the short and the long-term.

DSDaniil ShulginDaniil ShulginCountry ManagerJetBrains

I’m IT manager and also run my own consultancy business. Besides being a husband and a father, I love my go-karting hobby. It’s a busy life, and I enjoy it. 🙂

However, I was growing frustrated with how hunger affected my focus and energy. Despite being in relatively good shape, I felt shedding a little weight would suit me better. Learning about Roderick’s comprehensive approach to nutrition, structural change, and energy management prompted me to reach out.

In the program, I discovered how to lose weight smarter without restricting my food choices. I could eat delicious meals, never felt hungry, and still achieved my goals. I particularly appreciated Roderick’s “Knowledge Academy”, which guided me to learn key concepts independently. It took a bit more time than being told “do this, eat that,” but it helped me understand the process deeply, making it a lasting part of my lifestyle.

After completing the program, I no longer experience the “hunter” mindset triggered by hunger. I can manage my need for food better, choosing options that suit my body and provide steady energy. As a result, I have more consistent energy, improved focus, and, as a bonus, look better and feel stronger!

I initially worried the program would be strict and grueling. I was prepared to commit, but quickly learned that wasn’t necessary. I ate amazingly well and wasn’t hungry. In fact, Roderick emphasized that feeling hungry was a sign we needed to adjust the approach.

Roderick mentioned most clients lose 10 - 20 kilos. My goal wasn’t such significant weight loss, but rather hunger control and losing a smaller amount. It took about 3 to 4 months of focus and, yes, it was an investment, but I feel completely rewired.

In the end, I lost 6.5 kilos while largely maintaining my muscle mass. I feel leaner, stronger and confident I can sustain the best elements I’ve selected from the method on the long-term. I highly recommend this program if you want to lose weight (even if it’s just a few kilos like me) or if you’d like to regain control over your hunger and seek a sustainable approach to weight control for the future.

Lastly, if you’re into go-karting, this program can shave seconds off your lap time by shedding that extra weight! 🏎️ 💨

MWMatthijs WilhelmusMatthijs WilhelmusCEOBASI Systems

I was very sceptical about working with a Health Coach at first, but my wife convinced me to give it a try as she had a very positive experience.

To put it simply: Roderick really blew me away.

I felt that he is very professional in his approach, as he gives me space to find solutions that fit my life. At the same time he is there as a source of knowledge when I need concrete answers.

Even though I didn't expect it, we talked thoroughly about deeper topics first to create a solid foundation for the more concrete phases that followed. There were no secrets, however, it felt very comfortable to know that everything we talked about was strictly confidential.

Roderick also surprised me as he was able to combine his professionalism with his friendly approach, whilst still being able to challenge me to go for it.

This got me results in a way I didn't think were possible:
[…] I could feel my body - and mind - change […] and I have managed to sustain this for almost a year now. No bouncing up and down, consistently higher energy level and a more balanced mood.

I highly recommend Roderick as a Health Coach for anyone who wants to lose weight and feel better without all the struggles that usually go with it.

RHRuben HortensiusRuben HortensiusInterim ConsultantHortensius Consulting

Before I started to work with Roderick I was relatively healthy, but overweight. As a result of the program I was able to get fully in control over my own weight. Not only did I lost 10 kg in the process, I was able to do so while maintaining virtually all of my muscle mass; making the weight loss pure body fat.

Even though it wasn't cheap, I'd still rate it a 9 out 10 in terms of value for money, as it was beyond what I was expecting.

More than half a year later, I'm still in great shape, proving it's not a crash diet, but a real game changing program. So, if you're still doubting I'd say: get in touch with Roderick and get it done!

TMTiago Bastos MogasTiago Bastos MogasReal Estate ConsultantRE/MAX

I worked with Roderick and have only good things to say about the level of commitment and service he provides. To remain professional while still extremely approachable is an art and Roderick is great at that as well. Fully recommend.

JHJeffrey HamelinkJeffrey HamelinkCo-founder & CEOSmall Giants

Work it, make it, do it. Harder, better, faster, stronger.

When Roderick told me a few years ago that he was going to be a weight loss coach I said to him, "one day I'm going to call you and then, perhaps, you can help me too man. If you can get this walking meatball into shape, you can help anybody".

After all, he says, "I help overweight high-performers SMASH their weight loss goals".
Easy does it! Just under 6 months ago we started and yesterday I was "done".

Results in < 6 months:
✅ 21 kilos (46.3 lbs) lighter --> while maintaining muscle mass […];
✅ Feel monstrously fit --> mega drive, constant turbo;
✅ Feel a lot happier --> also nice for those around me 🙂
✅ Lots of energy --> no more dips;
✅ Live much more in the "now" instead of the past or future;
✅ Laser focus --> all the cotton wool in my head is gone;
✅ Went from the "Obese" category to "Fitness";
✅ Hip to waist ratio & BMI completely in the green;
✅ 82.6% Lean Body Mass;
✅ Got to know myself a lot better;
✅ Boost in knowledge of nutrition, macros & energy;

My quest did not start with losing weight, but with having more energy and being "more comfortable in my skin". I succeeded in both. Literally.

WBWisse BakkerWisse BakkerCEOContentoo

Really cool, transparant and interesting weight-loss journey, I would almost say 'fun' :). Roderick takes the time to ensure you really learn how your body works instead of dumping a lot of theory on you.

In the end it's quite simple, and luckily no need for any powders, shakes, expensive groceries or anything. If you ever need a little push but don't want to overthink it, I can recommend Roderick!

JHJop van HooftJop van HooftFounder & CEOMeerMetData.nl

Achieved great successes together with Roderick.

And a much better understanding of nutrition & health, something I will carry with me for the rest of my life!

Thanks for the great collaboration!

A selection of messages from clients
Message from a clientMessage from a clientMessage from a clientMessage from a client
Moments

Some clients live nearby.Great excuse to meet up.

These are some of the moments with clients who live close by. I also coach clients around the world, fully remotely, and those I do not get to meet in person.

A selection of moments
With Vincent van de Poll
Client lunch
Jop van Hooft, 23 kg down
Jeffrey Hamelink, 21 kg down
Dinner with Ruben
With Wolfgang
Answers

Fair questions.Straight answers.

Why don't you show more before-and-after photos?

I have many more before-and-after photos, and I use them to show my clients their progress visually. But my clients hold high-profile roles and share a curated network of other high performers, so most never agree to show a photo. Some clients do not share their before-and-after photos at all, for privacy reasons, and that is fine too. Discretion is part of the work.

Will anyone know we work together?

Not from me. I do not share names, photos or numbers without your explicit yes, and what we discuss and measure stays between us.

Are these results typical?

Most men lose 10 to 14 kg (22 to 31 lbs) in six months. The six-month record is 24 kg (53 lbs). I have also worked with men who wanted to lose 6 kg (13 lbs) and focused on more energy, less hunger and better focus. These are real clients, shown with their permission. Individual results vary and depend on you implementing the program. Everyone starts from a different place, so I would rather look at your numbers on a call than promise you someone else's result.

What if I need more time than 6 months?

That is normal. I have had a client who lost 42 kg (93 lbs), and he needed more time to get there. Others had to move from Europe to the Emirates for work, which threw off their setup and also took a bit more time. When my experience and your data point to that being the obvious path, I will tell you in advance during the Clarity Call. If it only shows up along the way, we can always add extra months, in blocks of 3 or 6.

What if it is not for me?

A partnership only works if both of us are sure we are better together. So once we start working together, you get a full month to find out. If it is not for you, tell me before month one ends and you get the remaining five months back.

Why do I pay the full amount up front?

Because I want you committed to the change, not just to the first month. I tested payment in parts in the past, and in my experience commitment shows in the results. After one month of working closely together, you will know whether we are the right fit. Having the option to change your mind at that point lets you feel confident you made a good investment, or ask for a refund of the remaining five months.

Why do you only work with founders and executives?

Because their lives look alike: they run companies or lead teams, with travel, long days and little spare time. The program is built around exactly that.

Do I need to be a father?

No, it is not a requirement. I have noticed the approach works especially well for fathers, because they are busy at work and at home. No time to cook a second meal, no room for a complex routine. The plan is built around the week you already have.

Call

You have seen theirs.Now let's make yours.

Book your Clarity Call. You leave with your main health metrics, an experience-based timeline, an action plan around your work, travel and family, and your options: do it yourself or work with me. It is free. In return, I ask you to book it only if you are serious about making a change.

I take on only 3 new men per month